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PROFESSIONAL HISTORY

15+ years of design experience

Being a lifelong learner is a trait that is really important to me, and I know that a good education is not just for the schoolyard. Some lessons were learned in the traditional way, while others I have received from professional mentors, while working and in some cases, friends and family. Read about my professional journey and get in touch with any questions.

CREATIVE GRAPHIC DESIGNER

Bloom Creative

  • Designed engaging digital casino and sports banners using Adobe Creative Suite, Figma, and AI-generated imagery, creating visually captivating and high-performing assets.

  • Collaborated with cross-functional teams to ensure brand consistency and maintain a strong visual identity across all marketing materials.

  • Aligned all creative output with the company’s strategic objectives and overall creative direction.

  • Leveraged Midjourney and ChatGPT to enhance the creative workflow and introduce innovative, forward-thinking concepts.

  • Contributed to BloomCreative’s mission of delivering high-quality, impactful design solutions tailored to the dynamic needs of the gaming industry.

SENIOR GRAPHIC DESIGNER

Rootz LTD

  • Design and conceptualize a wide range of digital assets for websites, social media, and CRM communications.

  • Collaborate with the Social Media team to align visuals with strategic content plans and ensure engaging visual storytelling.

  • Provide creative input across above-the-line and below-the-line campaigns.

  • Partner with the Retention team to produce compelling CRM assets that enhance customer engagement.

  • Present and refine creative concepts through regular discussions with marketing stakeholders.

  • Ensure all work adheres to brand guidelines, maintaining a consistent and high-quality visual identity.

  • Stay up to date with industry trends and conduct competitor research to keep designs competitive and relevant.

DIGITAL DESIGNER

Mr Green -
Part of William Hill

  • Created cutting-edge graphics for multiple brands, each with a distinct visual identity and tone.

  • Delivered high-quality marketing assets under tight deadlines, balancing speed, precision, and creativity.

  • Ensured brand consistency across digital and print materials.

  • Collaborated with designers, product teams, and the lead designer to align on brand strategy, campaign goals, and timelines.

  • Produced online and offline advertising materials, including banners, social media visuals, email graphics, and print-ready assets.

  • Designed tailored affiliate partner assets to support marketing initiatives.

  • Actively contributed to an agile team environment, adapting quickly to feedback while maintaining creative integrity.

DIGITAL CREATIVE DESIGNER

Stanleybet Group

  • Created original product and promotional designs for the Italian and Belgian markets, supporting Acquisition, Conversion, and Retention initiatives.

  • Developed visually compelling assets aligned with business and marketing objectives.

  • Presented and discussed design decisions using defined roadmaps, design rationale, and UX principles.

  • Supported Marketing and Online teams by producing diverse, brand-consistent assets tailored to regional audiences.

  • Delivered responsive digital design solutions optimized for engagement across multiple devices.

  • Contributed innovative ideas in internal design discussions to shape creative direction.

  • Collaborated with technical teams to ensure feasibility and smooth execution of design concepts.

  • Communicated effectively with stakeholders and clients to maintain alignment with campaign goals and brand vision.

SENIOR GRAPHIC DESIGNER

Multilotto

  • Executed high-quality design work for both lottery and casino verticals, ensuring alignment with brand standards and market expectations.

  • Developed creative concepts through strategic brainstorming and visual ideation.

  • Designed and optimized HTML5 banners for performance, responsiveness, and user engagement.

  • Collaborated closely with Managers and Developers to translate interaction ideas into actionable designs.

  • Produced video content using Adobe Premiere Pro, enhancing campaign impact.

  • Contributed to user research and various design tasks, adapting quickly to changing needs.

  • Presented cohesive design approaches to non-design stakeholders, securing alignment across teams.

  • Stayed current with interaction design trends to refine creative practices.

  • Managed daily design requests under tight deadlines while maintaining high quality and accuracy.

  • Supported international sponsorship projects, demonstrating flexibility and a global outlook.

  • Utilized Bannerflow and Frontify to ensure brand consistency and efficient workflows.

CREATIVE DESIGNER

Playcon

  • Contributed to Playcon, Malta’s leading Game Development and Esports Expo, by developing a wide range of visual assets.

  • Designed and produced eye-catching exhibition stands that enhanced brand presence and event experience.

  • Created cohesive branding materials reflecting the energy and spirit of the event.

  • Developed digital and social media adverts to drive engagement and awareness.

  • Ensured all designs maintained a strong, consistent visual identity across print and digital platforms.

GRAPHIC DESIGNER

Yobetit

  • Worked as a Graphic Designer at Yobetit, an iGaming company based in Malta.

  • Created engaging and visually impactful designs aligned with brand identity and marketing objectives.

  • Produced a variety of creative assets including digital banners, social media content, promotional campaigns, and UI elements for web and mobile.

  • Collaborated with marketing and product teams to develop visuals supporting acquisition and retention strategies.

  • Delivered high-quality work under tight deadlines in a fast-paced, competitive gaming environment.

  • Stayed updated with industry trends and ensured all materials met regulatory standards.

SOFTWARE PROFICIENCY

Creative

Experience from 2008 till present

ADOBE PHOTOSHOP

Adobe Photoshop is software that is extensively used for raster image editing, graphic design, and digital art.

It makes use of layering to allow for depth and flexibility in the design and editing process, as well as provide powerful editing tools, that when combined, are capable of just about anything.

Experience from 2008 till present

ADOBE ILLUSTRATOR

Adobe Illustrator is a professional vector-based design and drawing program. Used as part of a larger design workflow, Illustrator allows for the creation of everything from single design elements to entire compositions. Designers use Illustrator to create posters, logos, patterns, icons, etc.

Experience from 2008 till present

ADOBE INDESIGN

Adobe InDesign is a desktop publishing and typesetting software application produced by Adobe Inc.. It can be used to create works such as posters, flyers, brochures, magazines, newspapers, presentations, books, and ebooks.

Experience from 2015 till present

ADOBE PREMIERE PRO

Adobe Premiere Pro is a video editing program that is part of the Adobe Creative Cloud software collection. 

Premiere Pro is used to edit videos, including movies, and is quickly becoming the go-to program for filmmakers all over the world, both amateur and pro.

Experience from 2018 till present

BANNERFLOW

Bannerflow is a Creative Management Platform (CMP) that enables in-house marketing teams to take control of their digital advertising. It support a large range of digital ad formats such as Display, Social, Video, Mobile, CRM/onsite advertising, and even new channels such as DOOH.

Experience from 2017 till present

FINAL CUT PRO

Final Cut Pro is a video editing software developed by Macromedia Inc. and later by Apple Inc. to help enthusiasts and independent filmmakers edit, process, and convert videos in a number of formats. Users can edit and process videos stored on their hard drives and export the resulting video in a number of formats.

Experience from 2024 till present

CHATGBT

Chatgbt interface means it can answer your questions, write copy, generate images, draft emails, hold a conversation, brainstorm ideas, explain code in different programming languages, translate natural language to code, solve complex problems, and more—all based on the natural language prompts you feed it.

Experience from 2025 till present

VEO 3

Veo 3 is Google's latest AI model for generating high-fidelity, 8-second videos from text prompts, featuring native audio generation and realistic visuals. It builds upon the capabilities of its predecessor, Veo 2, by adding synchronized audio, including music, sound effects, and dialogue. Veo 3 excels in physics, realism, and prompt adherence, offering a more immersive experience with both sound and visuals.

Experience from 2025 till present

NANO BANANA

Nano Banana is a revolutionary AI image editing model that transforms photos using natural language prompts. This is currently the most powerful image editing model available, with exceptional consistency.

Experience from 2025 till present

PERPLEXITY

Perplexity is an AI-powered search engine that transforms how you discover and interact with information. Simply ask any question, and it searches the web to deliver accessible, conversational answers backed by verifiable sources.

Experience from 2025 till present

FIGMA

Figma Design is for people to create, share, and test designs for websites, mobile apps, and other digital products and experiences. It is a popular tool for designers, product managers, writers and developers and helps anyone involved in the design process contribute, give feedback, and make better decisions, faster.

EDUCATIONAL BACKGROUND

Courses

2007-2008

BTEC - FIRST DIPLOMA
IN ART AND CRAFTS

2008-2010

BTEC - NATIONAL DIPLOMA
IN ART AND CRAFTS

2011-2013

BTEC - HIGHER NATIONAL DIPLOMA
IN GRAPHIC DESIGN

2013-2014

BTEC - B.A. (HONS) IN GRAPHIC DESIGN AND INTERACTIVE MEDIA

2018-2018

CERTIFICATE DIPLOMA
IN DIGITAL MARKETING

2019-present

AD HOC
DESIGN RELATED COURSES

For more information about my professional experience, please get in touch.

©2025 by Nicholas Cassar.

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